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DISCOVER THE POWER OF PIZZA.
What makes pizza such a party favorite? We invited real people to host real parties and used real emotion tracking technology to find out.

THE RESULTS

dial

+18%JOY

BAKE UP
A DIGIORNO.

+24%JOY

DELICIOUS DIGIORNO AROMA.

+20%JOY

FRESHLY BAKED DIGIORNO.

+11%JOY

DIGIORNO IS SERVED.

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ABOUT THE SOCIAL EXPERIMENT

DIGIORNO conducted a social experiment using 24 real people and measured the effect of oven-fresh pizza on gatherings. Three separate parties were set up with more than 40 high-resolution cameras to capture participants throughout the event. The footage was then processed using custom software that used facial recognition and emotion tracking to map the partygoers’ expressions. All measurements of joy are compared to five minutes after the beginning of each party, which was used as the baseline for testing.

Patterns were identified based on the levels of JOY displayed by partygoers in response to stimulus. Video was broken down to images at five-second intervals in order to process through facial analysis software. Patterns in emotion (Joy, Sorrow, Anger, Fear, Surprise) were calculated with Google’s Vision API on a scale of 0-4. The JOY scores were averaged on a per minute basis (by participants experiencing JOY only) and subtracted from the initial JOY felt upon arrival at the party.